Redesigned Pulse after its acquisition by LinkedIn to maximize its capabilities in discovery, reading experience, and utilization of LinkedIn’s unique data
After its acquisition by LinkedIn, Pulse needed to feel more cohesive to its new LinkedIn family, while also maintaining its product identity as a news and RSS aggregator.
Pulse’s experience, although it satisfied its original member base, could do more to maximize its capabilities in story and news discovery, reading experience, and utilization of LinkedIn’s unique data.
Users don’t have a lot of time or attention to commit when on a mobile device
Logins and signs up can be daunting especially when users are prompted to give personal information
Some users don’t value LinkedIn
After its relaunch, the new LinkedIn Pulse app received 4 stores and was recommended in the Apple App Store.